About Us

About Haka New Zealand

Haka New Zealand Ltd is essentially an importing company and sourcing agent for many large retail groups in Australasia and the United Kingdom. Started trading in 1997 the company specializes in specific categories of products which offers a complete and professional service to buyers and principals alike.

The directors have a collective experience base of over 90 years in the following categories:

  • Sporting Goods
  • Toys
  • Health and Beauty
  • Reading glasses/Sunglasses
  • Costume Jewellery
  • Fashion Accessories
  • Apparel and Head wear
  • Gifts and Premiums
  • Agricultural Machinery and Hard Goods
  • Outdoor Leisure Products
  • Winter Protective Sports Gear

Its reputation has been built upon the ability to source the best products at the right price primarily from China. We have offices in Auckland, Taipei, Hong Kong and Ningbo to ensure a quick and efficient flow within the supply chain to ensure that the right product arrives in our customer’s hands with the minimum of fuss and maximum assurance of quality and perceived value. Of late we have begun to leverage off our very iconic company name Haka and develop branded products in apparel; protective sports gear and footwear/headwear all with the continuing support of our local iwi the Ngati Whatua tribe.

Pictured Above: From left to right: Johnny Lau, Danielle Bell, Mike Mills, Robert (Bob) Mills, Geoff Lyons

Haka Blessing

We the management and staff of HAKA NZ Ltd acknowledge the significance of using the Maori work HAKA as our company and trading name. We understand and appreciate the Maori values associated with the word HAKA and that it belongs to the Maori people of New Zealand.

Respecting this

We will not compromise, abuse or exploit the word HAKA. We will promote TE REO MAORI through merchandise labelling. We will support MATAURANGA MAORI through scholarships. The interpretation below was given with their blessing by the local tangata whenua, Ngati Whatua.

The word HAKA sits within the realm of MATAURANGA MAORI meaning the corpus of Maori knowledge belonging to all Maori.

The word itself encapsulates:





Taha hinengaroMental wellbeing

Taha tinanaPhysical wellbeing

Action / Celebration / Challenge